School of Studies in Business Management

THRUST AREAS:

  • Strategic management and business policy
  • Marketing management and consumer behavior
  • Financial management and investment analysis
  • Human resource management and organizational behavior
  • Operations management and supply chain management
  • Entrepreneurship and small business management
  • International business and global marketing
  • Business analytics and data-driven decision making
  • Corporate social responsibility and sustainable business practices
  • E-commerce and digital marketing
  • Leadership and change management
  • Risk management and corporate governance
  • Innovation management and technology entrepreneurship
  • Financial accounting and managerial accounting
  • Business communication and interpersonal skills development
  • Business law and ethics
  • Managerial economics and economic analysis
  • Cross-cultural management and diversity in organizations
  • Business research methods and quantitative techniques
  • Strategic HRM and talent management
  • Project management and strategic implementation.